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ONLINE MBA · Specialization
JAIN Online MBA in Marketing & Business Analytics
The JAIN Online MBA in Marketing & Business Analytics is a UGC-entitled 2-year master's degree from NAAC A++ graded JAIN (Deemed-to-be University). Combine brand, product and growth marketing with data-driven insight to build modern brands. Live weekend classes, dedicated mentors and 30+ AI tools — built around your workweek.
EMIWeekend classesUGC Entitled
30+ AI Tools
AI Ready
2 Years
Duration
Weekends
Live Classes on
NAAC A++
Top University
JAIN Online MBA in Marketing & Business Analytics: key facts
JAIN Online MBA in Marketing & Business Analytics is an online master of business administration programme awarded by JAIN (Deemed-to-be University). The standard duration is 2 years. Compare the eligibility, learning format and costs before applying.
Sources checked: · Content and corrections
| Awarding university | JAIN (Deemed-to-be University) |
|---|---|
| Duration | 2 years / 4 semesters |
| Learning format | Online, with live and recorded classes. |
| Eligibility | A bachelor’s degree of at least three years from a UGC-recognised university. Final-semester undergraduate students may also apply. Minimum aggregate: 50%, with a 5% relaxation for SC/ST applicants. |
| Examinations | Online proctored examinations. University examination disclosures. |
| Programme tuition | ₹1,75,000 (INR) |
| Per semester / per year | ₹43,750 / ₹87,500 |
| Additional charges | ₹2,500 one-time registration; ₹3,000 examination fee per year. |
These are published tuition amounts, not an intake-specific offer. Additional certification, repeat-examination or other applicable charges should be confirmed in the written fee schedule. University fee and eligibility source.
How do I check recognition and admission requirements?
Check the UGC-DEB programme list for JAIN (Deemed-to-be University), the online mode and your admission session. University accreditation and programme entitlement are separate. Check the specific eligibility rules of any employer, professional body or university where you intend to use the degree. Check the UGC-DEB programme list; read university disclosures.
How do I apply?
Choose your programme and elective, check eligibility with admissions, submit the required academic and identity documents, and confirm the intake’s full fee schedule before making payment. Contact admissions for your application requirements.
University programme information · Refund policy · Scholarship information
Why this programme
Every semester builds compounding capabilities.
Not just a list of subjects — a map of what you'll be able to do at work, in interviews, and in your career.
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Case studies & learn-by-doing
Theory meets practice through real case studies and virtual labs. You graduate with a portfolio of applied work, not just a certificate.
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Weekend Live Classes
Live classes only — zero workdays disrupted, your career doesn't pause.
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Personalized academic guidance
Get 1:1 mentorship, a dedicated batch owner, and support before exams when it matters most.
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Learn How Top Firms Make Decisions
Build real-world skills used by global consulting and finance teams.
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Future-Ready Skills for Modern Careers
Master the tools and frameworks shaping today's digital economy.
Curriculum
What you'll learn
Industry-aligned syllabus reviewed every semester with 30+ AI tools embedded.
Semester 1
Business Economics
Courses offered
- Business Economics
- Sustainability & Ethics
- Financial Reporting & Corporate Finance
- Organizational Behavior and Human Resources Management
- Quantitative Techniques for Business Decisions
- AI Skills for Future
Skills attained
- Managerial Economics
- Market Analysis
- Organizational Behavior
- Macroeconomics policy application
- Sustainability concepts
- ESG analysis
- Ethical leadership
- Business strategy
- Accounting standards
- Financial Modelling
- Talent management & HR analytics
- Strategic & Global HRM
- Descriptive Analysis
- Regression Analysis
- Hypothesis Testing
- LLM fundamentals
- Time Value of Money (TVM) Analysis
- AI capabilities & limitations
LinkedIn certifications
- Negotiation Foundations
- Business Writing Principles
- Developing Executive Presence
- The Ultimate Guide to Professional Networking
- Developing Cross-Cultural Intelligence
- The New Age of Risk Management Strategy for Business
- Ideating on Business Goals with Design Thinking
- Data Visualization: A Lesson and Listen Series
- Ai literacy
Semester 2
Entrepreneurship
Courses offered
- Entrepreneurship
- Marketing Management
- Operations Research
- Business Law & Corporate Governance
- Business Analytics & Artificial Intelligence
Skills attained
- Corporate Governance
- Regulatory Compliance
- Product lifecycle & Pricing Strategy
- Integrated Marketing Communications Planning
- Market Segmentation
- Linear Programming
- Project Scheduling
- Advanced Excel
- Business Data Analytics
- Entrepreneurial Strategy & Opportunity Analysis
- Entrepreneurship models
LinkedIn certifications
- Digital Transformation Tips
- Cloud Computing for the Digital Business
- Change Management for Projects
- Mergers & Acquisitions
- Artificial Intelligence and Business Strategy
- Consulting Foundations
- Product Management First Steps
- Customer Experience (CX) Strategy: How to Design an Organizational Approach
- Implementing Supply Chain Management
- Agile Business Analysis
- Practical Influencing Techniques
- Public Relations (PR) Foundations
- Power BI Weekly
- Advanced Tableau Desktop
Semester 3
Business Research Methods
Courses offered
- Business Research Methods
- Operations Management
- Consumer Behavior and Insights
- Integrated Marketing Communications
- Data Analytics with Python
- Data Visualization and Analysis
- Open Elective Course
Skills attained
- Customer insight and consumer behaviour analysis
- Inventory Management
- Facility Management
- Quality Management
- Marketing campaign plans and communications strategy
- Data analysis
- Dashboard Building and Business Intelligence Reporting
- Marketing research and Customer Segmentation Strategy
- Media Planning
- Advertising
- Campaign Analytics
- Data Science
- Data Manipulation & Statistical Analysis
LinkedIn certifications
- Grow Your Revenue with Performance Marketing
- Marketing Attribution and Mix Modeling
- Learning Conversion Copywriting
- Practical A/B Testing
- Programmatic Advertising Foundations
- Affiliate Marketing Foundations
- Complete Guide to SQL for Data Engineering: From Beginner to Advanced
- Consumer Behavior Trends: Meet the Postmodern Consumer
Semester 4
Strategic Management
Courses offered
- Strategic Management
- Data Analytics using SPSS
- Advanced Spreadsheet Modelling
- Digital marketing and Brand management
- Retail Marketing and Service Management
- Master Thesis / Project
Skills attained
- Digital marketing and campaign execution
- SEO
- Digital Marketing Analytics
- Predictive modelling
- Brand management and Brand Equity
- Retail and e-commerce strategy analysis
- Decision making and positioning
- Brand Equity
- Brand Architecture
- Portfolio
- Omnichannel & Multi-channel Retai
- Cross-Channel Marketing
- Cluster Analysis
- Factor Analysis
- SPSS Trees
- SPSS Advanced Analysis
- Multivariate Analysis
LinkedIn certifications
- Python for Data Science and Machine Learning Essential Training Part 1
- Marketing: Conversion Rate Optimization
- Practical A/B Testing
- Technical SEO
- Google Analytics 4 (GA4) Essential Training
- Adobe Analytics Essential Training
- Power Apps: Building Data-Driven Apps
- Marketing Tools: Digital Marketing Tools and Services
- Marketing: Customer Segmentation
- Mobile Marketing Strategy
- Product Marketing Foundations
Outcomes
Career outcomes
Graduates go on to lead at top firms — or launch their own ventures.
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Top hiring partners
Active placement support via dedicated career-services team.
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Industry-led curriculum
Case studies and capstones with leading firms.
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Lifelong alumni network
50,000+ alumni across 35 countries.
Apply today
Ready to transform your career?
Speak to an advisor, get course details, fee structure, and scholarships you qualify for.
Frequently asked
Questions, answered.
What will you study in an Online MBA in Marketing and Business Analytics?
You will study subjects like digital marketing, brand management, marketing research, data visualisation, business intelligence, predictive analytics, and customer analytics. It also covers core management topics and tools like R, Python, or Excel for analysis.
Is an Online MBA in Marketing and Business Analytics valid in India?
Check the UGC-DEB programme list for JAIN (Deemed-to-be University), the online mode and your admission session. University accreditation and programme entitlement are separate. Check the specific eligibility rules of any employer, professional body or university where you intend to use the degree.
Why pursue an Online MBA in Marketing and Business Analytics?
This program blends core marketing strategies with data analytics, helping learners understand customer behaviour, digital marketing trends, and performance metrics. It prepares you for data-driven roles in marketing, giving you a competitive edge in a digitally evolving marketplace.
Do you get a better-paid job after completing an Online MBA in Marketing and Business Analytics?
Career options depend on your elective, prior experience, skills and the requirements of each role. Career preparation includes resume, interview and professional-profile guidance. Completing the programme does not guarantee a job, promotion or salary.
What are the eligibility criteria for pursuing an Online MBA in Marketing and Business Analytics?
A bachelor’s degree of at least three years from a UGC-recognised university. Final-semester undergraduate students may also apply. Minimum aggregate: 50%, with a 5% relaxation for SC/ST applicants.