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ONLINE BBA · Specialization
JAIN Online BBA in Marketing
The JAIN Online BBA in Marketing is a UGC-entitled 3-year bachelor's degree from NAAC A++ graded JAIN (Deemed-to-be University). Craft strategic campaigns across brand, product and growth with applied marketing and consumer-insight skills. Live weekend classes, dedicated mentors and 30+ AI tools — built around your workweek.
EMIWeekend classesUGC Entitled
30+ AI Tools
AI Ready
3 Years
Duration
Weekends
Live Classes on
NAAC A++
Top University
Why this programme
Every semester builds compounding capabilities.
Not just a list of subjects — a map of what you'll be able to do at work, in interviews, and in your career.
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Case studies & learn-by-doing
Theory meets practice through real case studies and virtual labs. You graduate with a portfolio of applied work, not just a certificate.
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Weekend Live Classes
Live classes only — zero workdays disrupted, your career doesn't pause.
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Personalized academic guidance
Get 1:1 mentorship, a dedicated batch owner, and support before exams when it matters most. Elective & Skills Matrix
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Learn How Top Firms Make Decisions
Build real-world skills used by global consulting and finance teams. 5 COURSES INCLUDED
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Future-Ready Skills for Modern Careers
Master the tools and frameworks shaping today's digital economy. 5 COURSES INCLUDED
Curriculum
What you'll learn
Industry-aligned syllabus reviewed every semester with 30+ AI tools embedded.
Semester 1
English
Courses offered
- English
- HRM and Organizational Behavior
- Financial Accounting
- Modern Business Environment
- Essentials of Generative AI
- Financial Literacy and Planning
Skills attained
- Professional Writing
- Human Capital Management
- Financial Reporting
- Budgeting
- Environmental, Social and Governance
- Business Environment Analysis
- Prompt Engineering
- Personal Financial Planning
- Investment Analysis
LinkedIn certifications
- Business Communication (Business Writing Principles)
- Amplify Your Personal Brand with Generative AI
- Employment Law Essentials for HR Professionals and Managers
- Team Dynamics, and Conflict Management
- Developing Your Emotional Intelligence
- Critical Thinking and Problem Solving
- Excel Business Intelligence: Power Pivot, DAX and Data Modeling
Semester 2
Business Regulatory Framework
Courses offered
- Business Regulatory Framework
- Financial Markets and Instruments
- Business Management
- Business Economics
- Communicative English
- Quantitative Techniques for Business
Skills attained
- Business Law
- Regulatory Compliance
- Data Analysis
- Regression Analysis
- Time Series Analysis
- Demand Forecasting
- Financial Market Research
- Risk Analysis
- Strategic Planning
- Decision-Making Models
- Professional Communication
LinkedIn certifications
- Economic Analysis and Data Analytics
- Business Law for Managers
- Algorithmic Trading and Finance Models with Python, R, and Stata Essential Training
- Complete Guide to Power BI for Data Analysts by Microsoft Press
- Getting Started with Professional Scrum
- Economics for Capital Markets
Semester 3
Managerial Finance
Courses offered
- Managerial Finance
- Marketing Management
- Business Ethics and negotiation skills
- Indian Knowledge System
- Research Methodology
- Environmental Science
Skills attained
- Capital Budgeting
- Ratio Analysis
- Financial Modeling
- Cost of Capital
- Market Segmentation
- Consumer Behavior
- Pricing Strategy
- Design Research
- Hypothesis Testing
- Negotiation
- Conflict Resolution
- Ethical Decision Making
- Cultural Intelligence
LinkedIn certifications
- Making Data-Driven Decisions
- Complete Guide to Excel Statistics with Copilot
- Process Improvement Foundations
- Building a Creative Online Community
- Environmental Risk Assessment
- Accounting Foundations: Making Business Decisions Using IRR and NPV
- Leading from the Roots: Nature Inspired Leadership Lessons
Semester 4
Entrepreneurship
Courses offered
- Entrepreneurship
- Operations Management
- Consumer Behavior
- Services Marketing
- Digital Business Management
- International Business
Skills attained
- Business Model Development
- Customer Experience
- Service Quality
- Business Strategy
- E-Commerce Models
- International Marketing
- Process Optimization
LinkedIn certifications
- Video Editing Techniques for Impactful Content
- Marketing: Conversion Rate Optimization
- Neuromarketing: Tap Into your Customer's Primal Brain
- Introduction to Graphic Design: Photoshop, Illustrator & InDesign
- InDesign 2025 Essential Training
- Bootstrapping Your Business
Semester 5
Indian Constitution
Courses offered
- Indian Constitution
- Content Marketing and Story-telling
- Advertising and Sales Promotion
- Brand Strategy and Management
- Digital Marketing and E-Commerce
- Artificial Intelligence
Skills attained
- Digital Marketing
- Content Marketing
- Brand Strategy
- Campaign Planning
- Integrated Marketing Communications Planning
- AI in Marketing
- Sales Promotion
LinkedIn certifications
- Learning Elementor for WordPress Design
- Creating a Responsive Web Design
- Learning Adobe Creative Cloud
- Introduction to Graphic Design: Photoshop, Illustrator & InDesign
Semester 6
Strategic Management
Courses offered
- Strategic Management
- Business Tax
- Retail Marketing
- International Marketing
- Business Analytics
- Research Project*
Skills attained
- Strategic Management
- Competitive Analysis
- Business Analytics
- Retail Strategy
- International Marketing
- Performance Metrics
- Applied Research
- Problem Solving
LinkedIn certifications
- Mobile Photography Weekly
- UX Research: An Audience Segmentation Case Study
- Social Media Marketing Trends
- Integrated Marketing Communications Strategies
- Marketing Foundations: Integrated Marketing Strategies
Outcomes
Career outcomes
Graduates go on to lead at top firms — or launch their own ventures.
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Top hiring partners
Active placement support via dedicated career-services team.
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Industry-led curriculum
Case studies and capstones with leading firms.
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Lifelong alumni network
50,000+ alumni across 35 countries.
Programme Investment
Transparent fee structure
EMI options available. Scholarships up to 25% for eligible learners.
Total BBA Fees
₹135,000
Yearly
₹45,000/-
Semesterly
₹22,500/-
One-time
₹135,000/-
EMI starts at
₹12,781/month
Basic eligibility: Pass in the (10+2) examination or Bachelor's degree depending on program.
Apply today
Ready to transform your career?
Speak to an advisor, get course details, fee structure, and scholarships you qualify for.
Frequently asked
Questions, answered.
Why you should pursue an Online BBA in Marketing?
Pursuing an Online BBA in Marketing provides valuable insights into marketing strategies, offers flexible learning options, and enhances career prospects in various marketing roles.
What will you study in an Online BBA in Marketing?
In an Online BBA in Marketing, you'll study a range of subjects including marketing principles, consumer behavior, advertising, brand management, digital marketing, market research, and strategic marketing management.
What salary range is expected once completed an Online BBA in Marketing?
After completing an Online BBA in Marketing, graduates can expect salaries ranging from INR 3,00,000 to INR 8,00,000 per annum, depending on factors such as job role, industry, and experience
What are the eligibility criteria for pursuing an Online BBA in Marketing?
Candidates aspiring to pursue an Online BBA in Marketing must have successfully completed their 10+2 education from a state board, CBSE, NIOS, IGCSE, IB, or ICSE, recognized by either the state or central government.
What is the scope of an Online BBA in Marketing?
An Online BBA in Marketing offers extensive job opportunities across diverse advertising, digital marketing, retail, and media industries.