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ONLINE MBA · Specialization
JAIN Online MBA in Digital Marketing & E-Commerce
The JAIN Online MBA in Digital Marketing & E-Commerce is a UGC-entitled 2-year master's degree from NAAC A++ graded JAIN (Deemed-to-be University). Run performance, SEO, content and marketplace strategy to grow digital-first brands. Live weekend classes, dedicated mentors and 30+ AI tools — built around your workweek.
EMIWeekend classesUGC Entitled
30+ AI Tools
AI Ready
2 Years
Duration
Weekends
Live Classes on
NAAC A++
Top University
JAIN Online MBA in Digital Marketing & E-Commerce: key facts
JAIN Online MBA in Digital Marketing & E-Commerce is an online master of business administration programme awarded by JAIN (Deemed-to-be University). The standard duration is 2 years. Compare the eligibility, learning format and costs before applying.
Sources checked: · Content and corrections
| Awarding university | JAIN (Deemed-to-be University) |
|---|---|
| Duration | 2 years / 4 semesters |
| Learning format | Online, with live and recorded classes. |
| Eligibility | A bachelor’s degree of at least three years from a UGC-recognised university. Final-semester undergraduate students may also apply. Minimum aggregate: 50%, with a 5% relaxation for SC/ST applicants. |
| Examinations | Online proctored examinations. University examination disclosures. |
| Programme tuition | ₹1,96,000 (INR) |
| Per semester / per year | ₹49,000 / ₹98,000 |
| Additional charges | ₹2,500 one-time registration; ₹3,000 examination fee per year. |
These are published tuition amounts, not an intake-specific offer. Additional certification, repeat-examination or other applicable charges should be confirmed in the written fee schedule. University fee and eligibility source.
How do I check recognition and admission requirements?
Check the UGC-DEB programme list for JAIN (Deemed-to-be University), the online mode and your admission session. University accreditation and programme entitlement are separate. Check the specific eligibility rules of any employer, professional body or university where you intend to use the degree. Check the UGC-DEB programme list; read university disclosures.
How do I apply?
Choose your programme and elective, check eligibility with admissions, submit the required academic and identity documents, and confirm the intake’s full fee schedule before making payment. Contact admissions for your application requirements.
University programme information · Refund policy · Scholarship information
Why this programme
Every semester builds compounding capabilities.
Not just a list of subjects — a map of what you'll be able to do at work, in interviews, and in your career.
2
Case studies & learn-by-doing
Theory meets practice through real case studies and virtual labs. You graduate with a portfolio of applied work, not just a certificate.
3
Weekend Live Classes
Live classes only — zero workdays disrupted, your career doesn't pause.
4
Personalized academic guidance
Get 1:1 mentorship, a dedicated batch owner, and support before exams when it matters most.
5
Learn How Top Firms Make Decisions
Build real-world skills used by global consulting and finance teams.
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Future-Ready Skills for Modern Careers
Master the tools and frameworks shaping today's digital economy.
Curriculum
What you'll learn
Industry-aligned syllabus reviewed every semester with 30+ AI tools embedded.
Semester 1
Business Economics
Courses offered
- Business Economics
- Sustainability & Ethics
- Financial Reporting & Corporate Finance
- Organizational Behavior & HRM
- Quantitative Techniques for Business Decisions
Skills attained
- Statistical Analysis
- Business Economics
- Quantitative Techniques for Business Decisions
- Financial Reporting
- Corporate Finance
- Business Data Interpretation
- Market Structure Analysis
- Quantitative Data Interpretation
- Cost-Benefit Analysis
- Delphi Method
LinkedIn certifications
- Analytical Skills
- Digital Monopoly & Network Market Structures
- Cost-Volume-Profit Analysis
- Business Data Interpretation
- Affiliate Marketing Foundations
Semester 2
Entrepreneurship
Courses offered
- Entrepreneurship
- Marketing Management
- Operations Research
- Inbound Marketing: Content & Search Marketing
- Business Analytics & Artificial Intelligence
Skills attained
- Content Creation Framework
- Blog Management
- Brand Storytelling
- Keyword Research & Optimization
- Competitive Analysis
- E- Commerce SEO
- Google Search Console
- SEO vs SEM Differentiation
- Business Analytics & Artificial Intelligence
- Marketing Management
- Google Ads Campaign Setup
- Growth Marketing
LinkedIn certifications
- SEO Copywriting Crafting Content for Both Humans and Search Engines
- Learning Conversion Copywriting
- Sales Management Foundations
- Paid Media Advertising
- Opportunity Identification
- Startup Legal Structures and Startup Ecosystem
- B2B vs B2C Marketing Distinctions
- Marketing Mix Strategy
Semester 3
Business Research Methods
Courses offered
- Business Research Methods
- Operations Management
- Data Visualization
- Outbound Marketing: Digital Ads & Social Media
- Brand Management for E-Commerce
- Applied Learning
Skills attained
- Google Display & Search Ads
- Paid Media Strategy
- Inventory Management
- Facility Management
- Quality Management
- E-Commerce Integration
- Multi-Platform Campaigns
- Campaign Performance Analysis
- Target Audience
- Brand Identity
- Brand Equity Development
- Digital Brand Identity for E-Commerce
- POS & Inventory System
- Plugin
- WooCommerce Integration
- SEM Quality Score
LinkedIn certifications
- Graphic Design Tips & Tricks
- Building Great Forms with HTML and CSS
- Creating a Responsive Web Design
- Full Stack Web Development with Flask
- Programmatic Advertising Foundations (2020)
- Programmatic Advertising Foundations
- Advanced SEO: Developing an SEO-Friendly Website
- Audience-Specific Page Architecture
- E-Commerce Logistics & Inventory
- Amazon SEO & Search Algorithms
Semester 4
Strategic Management
Courses offered
- Strategic Management
- Integrated Marketing Communication Strategy
- Digital Product Management
- Growth Marketing
- Marketing Analytics
Skills attained
- Performance Marketing
- Growth Hacking
- Funnel Optimization
- Marketing Automation
- Growth Strategies
- Multivariate Testing
- A/B Testing
- Integrated Media
- Media Strategy
- Brand Communication
- Creative Campaign Development
- Brand Storytelling
- Product Lifecycle Management
- Agile, SCRUM & Lean
- Adobe Analytics for Digital Campaign Tracking
- Web Analytics
- Attribution Modeling
- Omnichannel Marketing Strategy
LinkedIn certifications
- Learning Google Tag
- Affiliate Marketing Foundations
- Mobile Marketing Strategy
- Email Marketing Foundations
- Maximizing Your Reach: Proven Mobile Marketing Techniques
- Content Marketing: Content Ideas for Your Editorial Calendar
- CRM for Lead Management
- UI/UX Fundamentals
- AARRR Funnel Optimization
- Digital Business Strategy Formulation
- Programmatic Advertising Foundations
Outcomes
Career outcomes
Graduates go on to lead at top firms — or launch their own ventures.
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Top hiring partners
Active placement support via dedicated career-services team.
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Industry-led curriculum
Case studies and capstones with leading firms.
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Lifelong alumni network
50,000+ alumni across 35 countries.
Apply today
Ready to transform your career?
Speak to an advisor, get course details, fee structure, and scholarships you qualify for.
Frequently asked
Questions, answered.
Is an Online MBA in Digital Marketing and E-Commerce Popular?
Yes, Online MBA programs in Digital Marketing and E-Commerce are gaining popularity due to the increasing significance of digital platforms in business operations and marketing strategies.
What is the scope of an Online MBA in Digital Markeitng and E-Commerce?
Career options depend on your elective, prior experience, skills and the requirements of each role. Career preparation includes resume, interview and professional-profile guidance. Completing the programme does not guarantee a job, promotion or salary.
What is the salary range after an online MBA in Digital Markeitng and E-Commerce degree?
Career options depend on your elective, prior experience, skills and the requirements of each role. Career preparation includes resume, interview and professional-profile guidance. Completing the programme does not guarantee a job, promotion or salary.
What are the eligibility criteria for pursuing an Online MBA in Digital Marketing and E-Commerce?
A bachelor’s degree of at least three years from a UGC-recognised university. Final-semester undergraduate students may also apply. Minimum aggregate: 50%, with a 5% relaxation for SC/ST applicants.
What are the job opportunities available after pursuing an Online MBA in Digital Marketing and E-Commerce?
Career options depend on your elective, prior experience, skills and the requirements of each role. Career preparation includes resume, interview and professional-profile guidance. Completing the programme does not guarantee a job, promotion or salary.