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ONLINE BBA · Specialization
JAIN Online BBA in Digital Marketing
The JAIN Online BBA in Digital Marketing is a UGC-entitled 3-year bachelor's degree from NAAC A++ graded JAIN (Deemed-to-be University). Master paid media, SEO, content strategy and marketing analytics with an AI-enabled digital marketing curriculum. Live weekend classes, dedicated mentors and 30+ AI tools — built around your workweek.
EMIWeekend classesUGC Entitled
30+ AI Tools
AI Ready
3 Years
Duration
Weekends
Live Classes on
NAAC A++
Top University
Why this programme
Every semester builds compounding capabilities.
Not just a list of subjects — a map of what you'll be able to do at work, in interviews, and in your career.
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Case studies & learn-by-doing
Theory meets practice through real case studies and virtual labs. You graduate with a portfolio of applied work, not just a certificate.
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Weekend Live Classes
Live classes only — zero workdays disrupted, your career doesn't pause.
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Personalized academic guidance
Get 1:1 mentorship, a dedicated batch owner, and support before exams when it matters most. Elective & Skills Matrix
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Learn How Top Firms Make Decisions
Build real-world skills used by global consulting and finance teams. 5 COURSES INCLUDED
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Future-Ready Skills for Modern Careers
Master the tools and frameworks shaping today's digital economy. 5 COURSES INCLUDED
Curriculum
What you'll learn
Industry-aligned syllabus reviewed every semester with 30+ AI tools embedded.
Semester 1
English
Courses offered
- English
- HRM and Organizational Behavior
- Financial Accounting
- Modern Business Environment
- Generative AI for Online Learners
- Financial Literacy and Planning
Skills attained
- Professional Writing
- Human Capital Management
- Financial Reporting
- Budgeting
- Environmental, Social and Governance
- Business Environment Analysis
- Prompt Engineering
- Personal Financial Planning
- Investment Analysis
LinkedIn certifications
- Business Communication (Business Writing Principles)
- Amplify Your Personal Brand with Generative AI
- Employment Law Essentials for HR Professionals and Managers
- Team Dynamics, and Conflict Management
- Developing Your Emotional Intelligence
- Critical Thinking and Problem Solving
- Excel Business Intelligence: Power Pivot, DAX and Data Modeling
Semester 2
Digital Marketing
Courses offered
- Digital Marketing
- Financial Markets and Instruments
- Business Management
- Business Economics
- Communicative English
- Quantitative Techniques for Business
Skills attained
- Business Law
- Regulatory Compliance
- Data Analysis
- Regression Analysis
- Time Series Analysis
- Demand Forecasting
- Financial Market Research
- Risk Analysis
- Strategic Planning
- Decision-Making Models
- Professional Communication
LinkedIn certifications
- Economic Analysis and Data Analytics
- Business Law for Managers
- Algorithmic Trading and Finance Models with Python, R, and Stata Essential Training
- Complete Guide to Power BI for Data Analysts by Microsoft Press
- Getting Started with Professional Scrum
- Economics for Capital Markets
Semester 3
Search Engine Optimisation
Courses offered
- Search Engine Optimisation and Search Engine Marketing
- Marketing Management
- Business Ethics and negotiation skills
- Data Visualisation
- Research Methodology
- Environmental Science
Skills attained
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads
- Performance Marketing
- Programmatic Advertising
- Brand Management
- Product Management
- Pricing Strategy
- Market Research
- Consumer Insights
- Data Visualization
- Marketing Analytics
- Corporate Social Responsibility
- Negotiation
LinkedIn certifications
- How to Build Visual Content Marketing Strategies
- Influencer Brand Deals 101
- Marketing Foundations: The Marketing Funnel
- Public Relations Foundations
- Google Analytics 4 (GA4) Essential Training
- Complete Guide to Power BI for Data Analysts by Microsoft Press
- AI Tools for Marketers: AI Marketing Foundations
- Nano Tips for Using AI for Brand Storytelling
- Branding Strategy: Define Your Creative Edge
- Bootstrapping Your Business
Semester 4
Entrepreneurship
Courses offered
- Entrepreneurship
- Operations Management
- User Retention and Engagement
- Social Media Marketing
- Digital Business Management
- International Business
Skills attained
- Entrepreneurship
- Business Development
- Operations Management
- Process Optimization
- Customer Retention
- Customer Engagement
- Growth Marketing
- Social Media Marketing
- Social Media Strategy
- Content Strategy
- Digital Strategy
- Digital Transformation
- International Marketing
LinkedIn certifications
- Building a Creative Online Community
- Content Creation: Strategy and Tools
- Marketing Analytics Foundations
- Mailchimp Essential Training
- Developing Cross-Cultural Intelligence
Semester 5
Ethics and Values
Courses offered
- Ethics and Values
- Cost and Management Accounting
- Email and Affiliate Marketing
- Content Marketing
- Digital Marketing and E-Commerce
- Artificial Intelligence
Skills attained
- Cost Accounting
- Budget Management
- Email Marketing
- Affiliate Marketing
- Lead Generation
- Content Marketing
- Brand Storytelling
- E-commerce
- Conversion Rate
- Conversion Optimization
- Digital Communication Strategy
- Artificial Intelligence (AI)
- Marketing Automation
LinkedIn certifications
- Photoshop One-on-One: Fundamentals
- Learning Adobe Creative Cloud
- Illustrator One-on-One: Fundamentals
- InDesign 2025 Essential Training
- Adobe Analytics Essential Training
- Leadership Ethics
- Understanding the Corporate Sustainability Reporting Directive
Semester 6
Strategic Management
Courses offered
- Strategic Management
- Business Tax
- Web, Mobile and Social Media Analytics and Prompt Engineering
- Marketing Analytics
- Business Analytics
- Research Project
Skills attained
- Strategic Management
- Competitive Strategies
- Taxation
- Web Analytics
- Social Media Analytics
- Marketing Analytics
- ROI Analysis
- Campaign Analytics
- Business Analytics
- Data-Driven Decision Making
- Dashboards
- Market Research
LinkedIn certifications
- Finance Foundations: Income Taxes
- Strategic Planning Foundations
- Mobile Marketing Strategy
- Looker Studio for Marketers
- Firebase Essential Training
- Marketing: Customer Segmentation
- Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions
- Predictive Analytics Essential Training: Data Mining
- Excel Business Intelligence: Power Pivot, DAX and Data Modeling
Outcomes
Career outcomes
Graduates go on to lead at top firms — or launch their own ventures.
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Top hiring partners
Active placement support via dedicated career-services team.
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Industry-led curriculum
Case studies and capstones with leading firms.
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Lifelong alumni network
50,000+ alumni across 35 countries.
Programme Investment
Transparent fee structure
EMI options available. Scholarships up to 25% for eligible learners.
Total BBA Fees
₹150,000
Yearly
₹50,000/-
Semesterly
₹25,000/-
One-time
₹150,000/-
EMI starts at
₹12,781/month
Basic eligibility: Pass in the (10+2) examination or Bachelor's degree depending on program.
Apply today
Ready to transform your career?
Speak to an advisor, get course details, fee structure, and scholarships you qualify for.
Frequently asked
Questions, answered.
Why you should pursue an Online BBA in Digital Marketing offered by JAIN Online?
Pursuing an Online BBA in Digital Marketing offered by JAIN Online provides a comprehensive curriculum designed to equip you with industry-specific skills and knowledge essential for success in the digital marketing field. With flexible study options, experienced faculty, and a focus on practical learning, JAIN Online's program ensures you're prepared to excel in the dynamic world of digital marketing.
What will you study in an Online BBA in Digital Marketing?
"In an Online BBA in Digital Marketing, you'll study a range of topics covering digital marketing strategies, social media marketing, search engine optimization (SEO), content marketing, email marketing, data analytics, and more."
What salary range is expected once completed an Online BBA in Digital Marketing?
Upon completing an Online BBA in Digital Marketing, salary ranges can vary based on factors such as job role, experience, and location. However, entry-level positions in digital marketing typically offer salaries ranging from ₹3-6 lakhs per annum, with the potential for significant growth as you gain experience and expertise in the field.
What are the eligibility criteria for pursuing an Online BBA in Digital Marketing?
Candidates aiming to undertake an Online BBA in Digital Marketing should have completed their 10+2 education from a state board, CBSE, NIOS, IGCSE, IB, or ICSE, duly recognised by either the state or central government."
What is the scope of an Online BBA in Digital Marketing?
The scope of an Online BBA in Digital Marketing is broad, with graduates having opportunities to work in various industries such as e-commerce, advertising agencies, digital marketing firms, social media companies, and content marketing agencies. This diverse range of industries allows for career growth and the chance to apply digital marketing skills in different contexts.